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Apple’s March announcements arrived the way Apple increasingly prefers to move now: not as a single theatrical keynote, but as a controlled release of pressure across the product line. The headline items, a $599 MacBook Neo, a $599 iPhone 17e, and a refreshed iPad Air with an M4 chip, and a new MacBook Air with […]

Apple’s March announcements arrived the way Apple increasingly prefers to move now: not as a single theatrical keynote, but as a controlled release of pressure across the product line. The headline items, a $599 MacBook Neo, a $599 iPhone 17e, and a refreshed iPad Air with an M4 chip, and a new MacBook Air with […]

Apple’s March announcements arrived the way Apple increasingly prefers to move now: not as a single theatrical keynote, but as a controlled release of pressure across the product line. The headline items, a $599 MacBook Neo, a $599 iPhone 17e, and a refreshed iPad Air with an M4 chip, and a new MacBook Air with […]
Apple
- Apple unveiled "Neo," a more affordable MacBook, on Wednesday.
- The lower-cost laptop sells for $500 less than the entry-level MacBook Air.
- Apple has also raised the prices of the new MacBook Air and Pro models.
Apple is trying something new: Selling a budget-friendly laptop.
Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues
Apple
Tech, apple, macbook-air, macbook-pro, Mac, macbook, Laptops

Apple Inc. has introduced a new MacBook Air powered by its latest in-house processor, the M5 chip, continuing the company’s steady annual cadence of silicon upgrades. The refresh brings Apple’s newest system-on-chip architecture to its mainstream laptop line in 13-inch and 15-inch configurations. Base storage now starts at 512 GB, configurable up to 4 TB […]