Military influencers are able to talk about military life in ways that advertisements can't — the silly, mundane, gritty, or even just regular struggles — and that authenticity resonates with young people at a time when it's getting harder for services to find fresh recruits.
Every summer, nearly 8,000 college students from across the country head to Fort Knox, Kentucky, for Cadet Summer Training — the largest annual training event for the US Army.