United is rolling out 'basic business class' to make premium flying cheaper. Here's how it will work.

Tech Insider : Travel, Business, Economy
United wants more people to book its premium seats, so it found a way to make them cheaper — but less flexible.
United wants more people to book its premium seats, so it found a way to make them cheaper — though less flexible.

Nicolas Economou/NurPhoto via Getty Images

Airlines are building 'business-class-lite' to generate more revenue and increase demand for the luxe seats

Tech Insider
Delta One First Class Los Angeles to New York
Flying Delta One on a Delta Air Lines Boeing 767-400.

Thomas Pallini/Insider

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