Festival fashion is roaring back after a decade-long hiatus thanks to 'Daisy Jones,' Coachella, celebrities, and influencers

Tech Insider
Three women pose in front of ferris wheel wearing festival outfits at Coachella
Festival-goers at Coachella on April 16, 2023, in Indio, California.

Amy Harris/Invision/AP

Apple CEO Tim Cook seems to be a big fan of Coachella — he's been spotted at the festival over the years

Tech Insider
Tim Cook doing a 'peace' sign with his fingers while attending the Apple Original series 'Ted Lasso' Season 3 red carpet premiere event.
Tim Cook attended Coachella in 2019 and 2022, videos and pictures posted to social media show.

Emma McIntyre/WireImage

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