Coachella is the 'Influencer Olympics.' Here's what they get paid.

Tech Insider : Business, Environment, Travel
Barbie cochella people taking photos

VALERIE MACON / AFP via Getty Images

Justin Bieber was reportedly paid $10 million to do the bare minimum at Coachella. Somehow, it worked.

Tech Insider : Business, Style
Justin Bieber performs at Coachella in 2026.
Justin Bieber performs at Coachella in 2026.

Kevin Mazur/Getty Images for Coachella

I grew up in Southern California. These are the 6 tourist hot spots worth visiting, and the 2 you can skip.

Tech Insider : Travel, Business, Style
Chloe stands in front of a rainbow tower at Coachella Valley Music and Arts Festival.
As a Southern California local, I think some tourist attractions are worth the hype.

Chloe Caldwell

16 of the best looks celebrities have worn to Coachella 2025 so far

Tech Insider : Style, Business
A side-by-side of Julia Fox and Shaboozey at Coachella 2025.
Celebrities donned their best festival wear for Coachella 2025.

Vivien Killilea/Getty Images for Revolve/Kevin Mazur/Getty Images for Coachella

All the A-list appearances and biggest moments from Coachella 2025

Tech Insider : Business, Economy
Lady Gaga performed at Coachella in April 2025.
Lady Gaga performed at the Coachella Valley Music and Arts Festival on April 11, 2025.

Kevin Mazur/Kevin Mazur/Getty Images for Coachella

The owner of Coachella was once dubbed 'America's most reclusive billionaire.' Meet Philip Anschutz, who's worth $15.3 billion.

Tech Insider : Sports
Philip Anschutz.
Philip Anschutz.

Harry How/Getty Images

A virtual pop star appeared at her live concerts in just 2D — and fans are throwing fits

Tech Insider
hatsune miku psvr

PlayStation

Right-wing activist James O'Keefe spent donor money on DJ equipment and hoped to play Coachella, former staffers say

Tech Insider : Politics
white man in suit behind podium that says
James O'Keefe, then president of Project Veritas, speaks during the Conservative Political Action Conference (CPAC) on February 24, 2022 in Orlando, Florida.

Joe Raedle/Getty Images

Festival fashion is roaring back after a decade-long hiatus thanks to 'Daisy Jones,' Coachella, celebrities, and influencers

Tech Insider
Three women pose in front of ferris wheel wearing festival outfits at Coachella
Festival-goers at Coachella on April 16, 2023, in Indio, California.

Amy Harris/Invision/AP

Jeff Bezos, accidental style icon, was spotted at Coachella in a butterfly-print button-down shirt

Tech Insider
Jeff Bezos looks on from the sidlines before kickoff between the Kansas City Chiefs and Los Angeles Chargers at GEHA Field at Arrowhead Stadium on September 15, 2022 in Kansas City, Missouri.
Jeff Bezos.

Cooper Neill/Getty Images

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