I'm an American who visited Iceland's only Costco location. I was shocked by how similar it was to US stores.

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Insider correspondent Talia Lakritz outside Costco in Iceland.
I visited Costco in Garðabær, Iceland, about 6 miles south of Reykjavík.

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There's a reason why Costco's layout changes constantly — and it's not just to trick you into buying more stuff

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Costco is known for it's
Costco is known for its "treasure hunt" layout.

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A software engineer was looking for a side hustle so he started making TikTok videos about Costco. It paid off.

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The outside of a Costco store, an aisle in Costco
Anil told Insider that food and kitchen products are most popular with his audience.

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