Celebrity-chef restaurants and Applebee's are using the same playbook

Tech Insider : Travel, Business, Style
Photo collage of Gordon Ramsay and his food with Applebees
Celebrity-chef restaurants and Applebee's have more in common than you might think.

NurPhoto/Getty Images; Scott Olson/Getty Images; Tyler Le/BI

Stepping inside Gordon Ramsay's Hell's Kitchen in Atlantic City felt like entering a TV set, with mood lighting, marble floors, and screens playing his most iconic moments.

11 surprising moments from Gordon Ramsay's new Netflix documentary

Tech Insider : Business, Sports
Gordon Ramsay and his wife Tana in Netflix's new docuseries
Gordon Ramsay and his wife Tana in Netflix's new docuseries "Being Gordon Ramsay."

Courtesy of Netflix

Gordon Ramsay has 6 kids with his wife, Tana. Meet the celebrity chef's big family.

Tech Insider : Business, Sports, Style
From left to right: Gordon Ramsay, Holly Anna Ramsay, Matilda Ramsay, Jack Scott Ramsay, Megan Jane Ramsay and Tana Ramsay
From left to right: Gordon Ramsay, Holly Anna Ramsay, Matilda Ramsay, Jack Scott Ramsay, Megan Jane Ramsay and Tana Ramsay

Karwai Tang/Getty Images

I made 5 Gordon Ramsay pasta dishes and ranked them from least to most delicious

Tech Insider : Business
Gordon Ramsay
I've been making Gordon Ramsay's easy pasta recipes.

Michael Yarish/WBTV via Getty Images

I ate unlimited pizza for $29 at Gordon Ramsay's restaurant at a luxury Dubai hotel. I tapped out at 5 slices, but it was worth it.

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Gordon Ramsay's
Gordon Ramsay's "Street Pizza" in Dubai.

Priyanka Rajput/Business Insider

I made Gordon Ramsay's Bloody Mary pasta, a dish inspired by one of his favorite drinks

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Gordon Ramsay
I tried Gordon Ramsay's Bloody Mary linguine, a pasta dish inspired by one of his favorite drinks.

FOX via Getty Images

I ate lunch at Gordon Ramsay Burger and Ramsay's Kitchen. The prices were similar, but the value wasn't even close.

Tech Insider : Business, Style
Amanda holding up a plate with a burger and fries.
I compared somewhat similar meals from Gordon Ramsay Burger and Ramsay's Kitchen to see which felt like a better value.

Amanda Shammas

I ate at one of Gordon Ramsay's restaurants for the first time. My $90 dinner let me down, but lunch gave me hope.

Tech Insider : Business, Style
Amanda standing in front of a Ramsay Kitchen sign.
I recently ate at Ramsay's Kitchen in Boston for the first (and second) time.

Amanda Shammas

I ate at 3 Gordon Ramsay restaurants and ranked them on food, value, and overall experience

Tech Insider : Travel, Business
author holding margarita and gordon ramsay beef wellington
I dined at all three Gordon Ramsay restaurants in Atlantic City. Here's how they ranked.

Erin McDowell/Business Insider

I tried Gordon Ramsay's 10-minute 'gourmet' pasta. It's one of my new go-to weeknight dinners.

Tech Insider : Business
Gordon Ramsay's quick, gourmet pasta dish with pancetta and peas.
After trying the recipe out for myself, I can agree that this pasta dish is Michelin-worthy.

Lizzy Briskin

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