The CEO behind Grand Theft Auto says he's pro AI — but the technology can't make an original hit

Tech Insider : Business, Technology
Strauss Zelnick, the CEO of Take-Two Interactive, sits in an armchair onstage.
Strauss Zelnick is "all in" on using AI. He is skeptical that it can make a hit video game.

IMF

The CEO behind 'Grand Theft Auto' doesn't drink, smoke, or play video games

Tech Insider : Business, Style, Technology
Strauss Zelnick

George Etheredge for BI

Strauss Zelnick avoids vice. His company makes billions selling it.

The longtime CEO and chairman of Take-Two Interactive Software is the straight-laced leader behind one of the bestselling and most violent entertainment properties of all time, "Grand Theft Auto."

The new AI warnings popping up in SEC filings

Tech Insider : Business, Technology
SEC building

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'Grand Theft Auto VI' means every day is an office day for Rockstar workers

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Rockstar Games' Grand Theft Auto 6 trailer played on computer screens.
Rockstar Games' Grand Theft Auto 6 has suffered from leaks.

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The 'Grand Theft Auto 6' halo effect is causing decades-old GTA games to dominate on Netflix

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GTA VI logo from the trailer displayed on a laptop screen and PlayStation DualSense controller.
GTA 6 logo from the game's trailer.

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'GTA VI' leaker hacked Rockstar Games using a hotel TV, cellphone, and Amazon Fire Stick while under police protection

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GTA 6
The highly anticipated "Grand Theft Auto VI" is set to be released in 2025.

Rockstar Games/Take-Two Interactive/Business Wire

From hating on GTA to playing Elden Ring until 5:30 in the morning, this is Elon Musk's history with video games

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Elon Musk
Elon Musk is a huge gaming fan — despite his dislike of Grand Theft Auto.

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As the Grand Theft Auto VI trailer drops, Elon Musk says he's never been able to get into GTA because he can't bring himself to commit virtual crimes

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Elon Musk
X owner Elon Musk at the NYT Dealbook summit.

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