I'm the COO of Chipotle. I visit a dozen locations every week and sample food all day long.

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Jason Kidd
Jason Kidd, COO of Chipotle, in front of one of the chain's locations in Newport Beach, California.

Marissa Leshnov for BI

This as-told-to essay is based on a conversation with Jason Kidd, the chief operating officer at Chipotle, based in Newport Beach, California. It's been edited for length and clarity.

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