Lucid's goal to 'simplify' the company includes 18% layoffs — and eliminating the COO role entirely

Tech Insider : Business
A Silver Lucid Gravity drives down a two-lane road past a wooded area.
Lucid said it's cutting a production shift to align "production plans with anticipated demand." Its COO is out, too — and won't be replaced.

Lucid Motors

Lucid's most important car yet is a thrill to drive — if you can afford it

Tech Insider : Business
The front of a Lucid Gravity in a snowy grocery store parking lot.
The Gravity is Lucid's most important product launch so far. So, we tested it for a week.

Business Insider

EV startup Lucid revealed its first SUV — see the Gravity, which features a futuristic dashboard and more range than any Tesla

Tech Insider
The Lucid Gravity SUV
The Lucid Gravity SUV

Tim Levin, Business Insider

Subscribe to lucid-gravity