The one thing the superrich want in their homes is simple — and it's actually cheap

Tech Insider
A woman in a bathrobe, sunglasses, and a towel wrapped around her head sits on a comforter on a deck sipping sparkling wine.
Comfort, ease, and quiet luxury are what people want at home in 2024.

g-stockstudio

A $12,000 invite-only subscription for wealthy men sends you customized stealth-wealth outfits via white-glove delivery

Tech Insider
NB44's subscription offering is one of the priciest clothing subscriptions around, but it offers Italian-made designer clothing.
NB44's subscription offering is one of the priciest clothing subscriptions around, but it offers Italian-made designer clothing.

NB44

AI can now tell if your Louis Vuitton handbag is fake

Tech Insider
a woman carries a Louis Vuitton bag
Entrupy, a tech company, claims it can use AI to detect whether a luxury item is fake with near perfect accuracy.

Edward Berthelot/Getty Images

There's a simple way to make your home look more luxurious on a budget

Tech Insider
A room with an arrow pointing to a sconce.
Lighting can totally transform your home.

azndc/Getty Images

Luxury gifts the world's richest want under the tree: Birkins, a Tuscan estate, and tickets to space

Tech Insider : Travel
Hermès gifts surrounding a Christmas tree
It's beginning to look a lot like Hermès... and other luxury holiday gifts.

Courtesy of Nicole Pollard Bayme

The eating habits of tech execs: From Mark Zuckerberg's 'kill what you eat' routine to Elon Musk's Diet Coke obsession

Tech Insider
Musk + Donut
Elon Musk loves donuts. The Twitter CEO recently tweeted that he eats a donut every morning.

Dimitrios Kambouris / Staff/ Brian Hagiwara/Getty Images/ Trisha Gopal/Insider

Move over, pickleball: The fast-growing sport of padel is the next hot luxury home amenity

Tech Insider
An aerial view of a lakeside property with a private padel court.
A home with a private padel court in Skaneateles, New York, is on the market for $7 million.

Michael DeRosa & Kelli Ide / Michael DeRosa Exchange, LLC

The billionaire gift guide: What the world's wealthiest are giving each other

Tech Insider : Travel
Photo collage of a dollar sign topping a christmas tree.
The uberrich celebrate the holidays just like the rest of us. But from Hermès bags to hours on a private jet, their gifts are a little different.

Tetra Images/Getty Images; Jenny Chang-Rodriguez/BI

A childless descendent of the Hermès founder is planning to leave half his $12 billion fortune to his former gardener and handyman, report says

Tech Insider
Heart Evangelista wears a green shiny crocodile leather Kelly Hermes bag, during a street style fashion photo session, on December 02, 2023 in Manila, Philippines.

Edward Berthelot/Getty Images

Luxury grocer Erewhon sells 40,000 of Hailey Bieber's Strawberry Skin Glaze smoothies a month

Tech Insider
Hailey Bieber Erewhon $17 strawberry glaze skin smoothie TikTok food trend
Hailey Bieber took to TikTok to promote her strawberry glaze skin smoothie from Erewhon.

@haileybieber/TikTok; @tylercomo/TikTok

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