Meta is on track to dethrone Google as the world’s largest digital advertising business by the end of 2026, according to Emarketer. The market research firm projects Meta’s global net ad revenues will reach $243.46 billion this year, edging past Google’s projected $239.54 billion. It would be the first time in the history of digital advertising […]
A study of 75,000 brands by SEO platform Ahrefs has found that YouTube mentions are the strongest correlated signal for whether a brand appears in AI-generated search results, outperforming every other factor the researchers tested across ChatGPT, Google AI Mode, and Google AI Overviews. YouTube mentions, defined as any time a brand name appears in […]
Summary: Semrush launched a Brand Visibility Framework at Adobe Summit introducing “Agentic Search Optimisation” as a new discipline for measuring brand presence across AI-generated answers, traditional search, and autonomous AI agents, drawing on 213 million LLM prompts. The framework arrives as organic click-through rates have dropped 61% on queries with AI Overviews, 62% of brands […]
In short: Google is classifying “back button hijacking” as spam, targeting sites that abuse the browser History API to trap users when they try to navigate away. Enforcement begins 15 June 2026, with penalties ranging from manual spam actions to algorithmic ranking demotions. Site owners are liable even when the offending code comes from third-party […]
Enterprises have spent years and considerable fortunes building data lakehouses, training models, and unifying customer records inside platforms like Databricks. The harder problem, it turns out, is not building the intelligence but deploying it, getting a prediction out of a data warehouse and into a marketing decision before the moment passes. BlueConic, the Boston-based customer […]
If you’ve been feeling like the ground is shifting under your feet in search right now, you’re not imagining it. Twelve months ago, AI in SEO meant one thing: content generation. Every platform rushed to add a “write with AI” button, and the industry spent its collective energy arguing about whether Google would penalize AI-written […]
If you’ve been feeling like the ground is shifting under your feet in search right now, you’re not imagining it. Twelve months ago, AI in SEO meant one thing: content generation. Every platform rushed to add a “write with AI” button, and the industry spent its collective energy arguing about whether Google would penalize AI-written […]
