Forget Target. This year's last-minute holiday shoppers flocked to a lesser-known — but fast-growing — bargain outlet

Tech Insider : Business
Cars sit parked outside of an Ollie's Bargain Outlet store as customers walk in and potting soil sits in bags outside of the front doors. Above the entrance, a red-and-black sign reads:
Ollie's Bargain Outlet plans to more than double its store count in the coming years.

Paul Weaver/SOPA Images/LightRocket via Getty Images

I shopped at Ollie's Bargain Outlet for the first time and found lower prices than at Target and Walmart

Tech Insider : Business
A yellow Ollie's water bottle.
Ollie's slogan is "Good Stuff Cheap."

Talia Lakritz/Business Insider

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