Gen Z is adopting cats at higher rates than dogs. Pet care company Rover is taking notes.

Tech Insider : Business, Travel
A man wearing a tan shirt smiles while looking down as a tan-and-black cat sits on his shoulder and looks at his face.
Rover is seeing an uptick in cat ownership, particularly among Gen Z, CEO Bren Turner said.

Mohamed Elshahed/Anadolu via Getty Images

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