The Army is turning to TikTok-famous soldiers to pump up recruiting — but it hit a snag

Tech Insider : Business, Politics, Travel
Austin von Letkemann
Military influencers are able to talk about military life in ways that advertisements can't — the silly, mundane, gritty, or even just regular struggles — and that authenticity resonates with young people at a time when it's getting harder for services to find fresh recruits.

Bill McCullough for BI

The US is sending a strike group led by the Navy's most advanced aircraft carrier to support Trump's new drug war

Tech Insider : Business, Politics
US Secretary of Defense Pete Hegseth is rerouting the world's largest aircraft carrier, the USS Gerald R. Ford, from the Mediterranean to Latin America, seen here transiting the Strait of Gibraltar, on Oct. 1, 2025.
US Secretary of Defense Pete Hegseth is rerouting the world's largest aircraft carrier, the USS Gerald R. Ford, from the Mediterranean to Latin America, seen here transiting the Strait of Gibraltar, on Oct.

Pete Hegseth had his very own flightmare when his government plane was forced to U-turn over the Atlantic

Tech Insider : Politics, Business, Style
US Defense Secretary Pete Hegseth looks on ahead of the meeting of the Ukraine Defence Contact Group, part of the meeting of NATO Ministers of Defence Summit at the NATO headquarters in Brussels on October 15, 2025
Pete Hegseth was in Brussels for a NATO summit on Wednesday.

NICOLAS TUCAT/AFP via Getty Images

Pete Hegseth's 'warrior ethos' speech is now mandatory viewing for the entire US military

Tech Insider : Business, Politics
Secretary of Defense Pete Hegseth greets troops during a visit to Marine Corps Base Hawaii, March 25, 2025.
Secretary of Defense Pete Hegseth greets troops during a visit to Marine Corps Base Hawaii, March 25, 2025.

Sgt. Julian Elliott-Drouin, US Marine Corps.

Inside the anti-'woke' revolt that has American troops in its crosshairs

Tech Insider : Business, Politics
A military helmet surrounded by computer cursors

Getty Images; Tyler Le/BI

Hegseth's speech is another sign that workplace loyalty is dead

Tech Insider : Business, Environment
US Secretary of War Pete Hegseth speaking at a podium with the American flag in the background
US Secretary of War Pete Hegseth speaks to senior military leaders at a Marine Corps base in Virginia

Alex Wong/Getty Images

The Pentagon's startup arm postpones its internship program, citing 'emergent priorities' in an internal email

Tech Insider : Business
Defense Secretary Pete Hegseth
Pete Hegseth, Defense Secretary

Andrew Harnik/Getty Images

Military women fear losing 'every bit of ground' as Hegseth looks backward to the 1990s

Tech Insider : Business
As women have increasingly found new roles in the US armed forces, Secretary of Defense Pete Hegseth has proposed a review of standards changed since the 1990s.
As women have increasingly found new roles in the US armed forces, Secretary of Defense Pete Hegseth has proposed a review of standards changed since the 1990s.

U.S. Marine Corps photo by Sgt. Angela Wilcox

Hegseth ordered hundreds of generals to DC to tell them no more fat troops or 'beardos'

Tech Insider : Business
U.S. Secretary of War Pete Hegseth speaks to senior military leaders at Marine Corps Base Quantico, Virginia, U.S., September 30, 2025. Andrew Harnik/Pool via REUTERS
U.S. Secretary of War Pete Hegseth speaks to senior military leaders at Marine Corps Base Quantico, Virginia, U.S., September 30, 2025. Andrew Harnik/Pool via REUTERS

Andrew Harnik/Reuters

Hegseth guts the Pentagon's weapons testing office

Tech Insider : Business
American soldiers drive a Bradley fighting vehicle during a joint exercise with Syrian Democratic Forces at the countryside of Deir Ezzor in northeastern Syria, Dec. 8, 2021.
The Defense Department is gutting the weapons testing office that has independently evaluated systems like the Bradley fighting vehicle for four decades.

AP Photo/Baderkhan Ahmad, File

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