Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Tech Insider : Business
A person holds a whisk while mixing a matcha powder and water in a cermaic bowl.
Gen Z is looking for little luxuries like matcha.

PHILIP FONG/AFP via Getty Images

Starbucks just launched its new protein cold foam lineup. It nails what some protein drinks miss.

Tech Insider : Business
The author smiles at the camera while drinking a Starbucks protein cold foam drink
I found the Starbucks protein cold foam lineup well executed, with pleasant flavors and none of the gritty texture that some protein drinks struggle with.

Katherine Tangalakis-Lippert

Gen Z's hanging out at chill parties over raves, but this alcohol exec says there's still an in for the booze business

Tech Insider : Business, Economy
People gather for a picnic near the Banpo Bridge, which stretches over the Han River in Seoul on August 8, 2025.
Gen Zers are enjoying low-energy spaces like parks just as much as high-energy spaces like clubs, Suntory's executive said.

ANTHONY WALLACE/AFP via Getty Images

PepsiCo's CEO says fiber will be the next protein

Tech Insider : Business
A woman prepares a nutritious breakfast in a modern kitchen.
"Consumers are starting to understand that fiber is the benefit that they need," Pepsi CEO Ramon Laguarta said.

mladenbalinovac/Getty Images

I tried on jeans at Old Navy, Banana Republic, and Gap. My favorite pair was incredibly comfortable.

Tech Insider : Business, Style, Travel
Mike wearing jeans from Old Navy, Banana Republic, and Gap.
I tried on jeans at Old Navy, Banana Republic, and Gap.

Mike Vulpo

'There's risk in doing nothing': Domino's CMO on reinventing the beloved brand with a new logo and jingle

Tech Insider : Business
Domino's new packaging
Domino's announced its rebranding initiative on Wednesday, featuring a new slogan, jingle, and updated packaging.

Domino's

An early Pop Mart investor said Chinese brands that want to make it big need to set their eyes on one market early on

Tech Insider : Business
Visitors visit the Pop Mart exhibition area of the China International Fair for Trade in Services (CIFTIS) in Beijing, China, on September 13, 2025.
An early Pop Mart investor said there is one market Chinese brands need to gun for early on.

Costfoto/NurPhoto via Getty Images

As gold hits $4,000, precious metals are top sellers at Costco — and a cheat code for boosting its e-commerce business

Tech Insider : Business, Economy
Gold and silver bars for sale at a Costco warehouse in Wisconsin.
Gold and silver bars for sale at a Costco warehouse.

Dominick Reuter/Business Insider

This Midwestern gas chain just cut in front of Wawa, Sheetz, and Buc-ee's as the best convenience store in the US

Tech Insider : Business
A new Kwik Trip location is seen in Green Bay, Wisconsin.
Kwik Trip improved its score by six points from last year to top the 2025 rankings.

Tork Mason / USA TODAY NETWORK via Imagn Images/Reuters

Seeking nominations for Business Insider's inaugural list of the rising stars of luxury

Tech Insider : Business
Louis Vuitton shopping bag
Do you know someone shaking up the luxury industry? Nominate them for our first-ever list of Rising Stars of Luxury.

Europa Press News/Europa Press via Getty Images

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