Ryan Serhant founded two apps that didn't take off but raised $45 million to help fund his third. Here's what he did differently.

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Ryan Serhant
Ryan Serhant believes his new app will make day-to-day work easier for real estate agents.

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Ryan Serhant, who's sold $10 billion in real estate over 16 years, swears by his '1,000-minute rule'

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embargoed Ryan Serhant
Ryan Serhant poses at the headquarters of his namesake brokerage in Manhattan.

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Real-estate agents are now TV stars as big as the homes they sell, according to 2 men who saw potential 20 years ago

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Ryan Serhant and a group of agents have a standing meeting in a luxury penthouse with floor-to-ceiling windows
Ryan Serhant and his team of agents want to become the No. 1 real estate firm in New York City in their new Netflix show.

Courtesy of Netflix

Ryan Serhant wants to capture his bad days on camera and show how luxury real-estate is hard

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Ryan Serhant
Ryan Serhant has starred on television for over a decade.

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