How Gen Z turned awkward holiday photos into viral gold for JCPenney Portrait Studios

Tech Insider : Business, Economy
Jenny Powers, her husband and daughter pose for an awkward holiday photo in blue Hanukah themed sweaters looking into a light source off to the left/
The awkward holiday photo trend made up 30% of holiday photos at JCPenney Portrait Studios in 2024.

Courtesy of Jenny Powers/JCPenney Portrait Studios by Lifetouch

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