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Welcome to the "year of efficiency," reader. I'm your host, Diamond Naga Siu. 

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tiktok logo in the spotlight with press microphones and the instagram logo in the shadowy background
Instagram is a victim of its own success. The reason it became popular is the reason it can't beat TikTok.

Instagram is becoming as uncool as Facebook — and it has only itself to blame

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Meta Hacker Way
Meta said it would spend less in 2023 — and investors cheered big-time, sending the stock up nearly 19% in after-hours trade.
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Snapchat 1
Snapchat announced on Monday it plans on introducing mid-roll ads in select Snap Stars' public stories.
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Alejandra Hernandez headshot
Alejandra Hernandez started posting on TikTok shortly after finding out she was part of Meta's layoffs.
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Elon Musk next to picture of Biz Stone, co-founder of Twitter.
Elon Musk and Twitter cofounder Biz Stone.
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Were you on MySpace, reader? I wasn't. I'm Diamond Naga Siu, and I was barely a human yet when it was big. But I've lurked on platforms like YikYak, Stumbleupon, Clubhouse — back when they were still a thing.