Scaling up a small business comes with a unique set of challenges. Smart strategy and transparency with employees are essential.

Tech Insider
Two business people doing a meeting with the team in a coworking business office

FG Trade/Getty Images

2 founders share how developing a personal brand elevated their businesses — and 3 tips for building your own

Tech Insider
Headshot of Quynh Mai, who is wearing a black shirt and gray coat.
Quynh Mai, the founder of Qulture.

Stephen Mack

3 ways small-business owners can use ChatGPT to brainstorm ideas, plan campaigns, and create a cheap marketing strategy

Tech Insider
Headshot of Christal Alert, who is wearing a white button-down shirt in front of a cream background.
Christal Alert, the founder of Tonal Cosmetics.

Logan Thomas

3 ways to know if your business could benefit from 5G

Tech Insider
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Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences

Tech Insider : Technology
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I'm a recruiter at Meta. These are the top perks that win tech workers over — and the one they don't seem to care about.

Tech Insider
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Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by

Tech Insider
Headshot of Joe Karasin, who is wearing a navy and yellow stripped shirt with a white collar.
Joe Karasin, the CMO and owner of Karasin PPC.

Cortland Gillespie

How clean-air-tech companies are trying to change the way we breathe

Tech Insider
Man wearing glasses in white t-shirt holding an Air Shield Mini device
The Air Shield Mini is small and light — just 5 centimeters wide and weighing the same as a AA battery.

Air Shield Mini

Food production is accelerating the climate crisis, but AI and other emerging technologies could turn things around

Tech Insider
a knife slices some margarine from a tub
The UK-based firm Twig is bioengineering some of the ingredients found in margarine.

towfiqu ahamed/Getty Images

YouTube ads aren't just for big companies — founders share 3 tips for using them to target customers and show off products

Tech Insider
Headshot of Chris Orzechowski, left, who is wearing a black polo and has his arms folded. On the right is Kenneth Burke who is wearing a a gray suit and glasses.
Chris Orzechowski, left, a marketing consultant who founded 100 Year Brand, and Kenneth Burke, the vice president of marketing for Text Request.

Bryn Fallon and Text Request

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