Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals

Tech Insider
Shopping baskets at a Target store in Wisconsin.

Dominick Reuter/Business Insider

Target comparable sales have dropped for 4 straight quarters, and it's scrambling to avoid a 5th

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Customers check out at a Target store in North Miami Beach, Fla.
Unfortunately for Target, the moves over the past several months haven't resulted in people shopping more often or buying bigger baskets.

Wilfredo Lee/AP

Walmart is finding its groove — and that should terrify Target

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Side-by-side images of the fresh produce sections at Walmart (left) and Target (right).
Fresh produce sections at Walmart (left) and Target (right).

Dominick Reuter/Business Insider

I tried Target's new paid membership program. I see how some shoppers could save hundreds of dollars using it, but I thought it was a waste.

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Jamie smiles in the travel aisle at Target and leans on a red shopping cart.
As someone who shops at the store twice a week, I was excited to try Target's new paid membership program.

Jamie Killin

Read the email Target sent employees about changes to its Pride collection after 'challenging' last year

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A Pride month display at a Target in Wisconsin
A Pride month display at a Target in Wisconsin last year.

Dominick Reuter/Insider

Target will only stock Pride merch in half its stores after last year's backlash led to workers being threatened and falling sales

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Customer walks past Pride display inside Target store
A customer walks by a Pride Month merchandise display at a Target store.

Justin Sullivan/Getty Images

Corporate America got woke. Now it's having second thoughts.

Tech Insider : Economy
Businessman in suit gesturing 'shhh', with a background collage featuring action protests and the 'Woke' definition

Anna Moneymaker/Getty Images; Alyssa Powell/BI

California may restrict self-checkouts in an attempt to curb shoplifting

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A Walmart self-checkout station.
Under a proposed rule, retailers in California would be prohibited from offering self-checkout unless several conditions are met.

Dominick Reuter/Business Insider

Target's CEO made 719 times the median employee's pay last year

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Brian Cornell Target CEO 6
Target CEO Brian Cornell's is in charge of 415,000 workers across 1,956 retail stores across the US.

Mark Lenihan / AP Images

Amazon just turned up the heat in the grocery wars with Walmart and Target

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Amazon Fresh grocery delivery truck from the Amazon Prime service parked on a suburban street in San Ramon, California, July 5, 2018.
Amazon Prime members can now get unlimited grocery deliveries for $9.99 per month, joining Walmart and Target in the same-day service battle.

Smith Collection/Gado/Getty Images

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