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Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher, telling Ad Age that it “missed the mark.” The ad was met with fierce backlash from people who thought Apple’s ad w

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Apple dropped the term “state-sponsored” from threat notifications sent to users, first reported by

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Apple’s Vision Pro is set to make landfall from the company’s Cupertino spaceship headquarters Friday. Still, those who got to spend time with it early could finally break their silence Tuesday morning.

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As we said back in 2017, when the Beats Studio3 Wireless headphones debuted, Beats’ products have been getting better and better since Apple bought the company and started contributing to their design and hardware.

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Rich communication services (RCS) is already a big deal on Android phones with more than a billion users. Those numbers might be going up by the fall, as Google claims Apple will be joining the RCS party.

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Silicon Valley is not well known for its fashion scene. New York and Los Angeles have their own unique trends and styles—you can dress like a New Yorker or an Angelino. But how do you dress like you’re in Silicon Valley?

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Apple is in talks to build Google Gemini into the iPhone’s next operating system, powering Siri and other AI-enabled features, according to reports from

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Now that the Apple Vision Pro is finally out, these headset owners are finding, let’s say, pretty unique ways of using their $3,500 mixed reality headset. That’s not the only Apple news either; the Cupertino giant is rumored to be working on not one but two foldable iPhones.

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Remember those patents Apple filed last year that hinted at a foldable iPhone? Apparently, CEO Tim Cook’s company hasn’t given up on trying to make a true foldable. A new report claims two foldable iPhone prototypes are in the works, suggesting Apple is trying to catch up with the burgeoning foldable market.