Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand

Tech Insider
A side-by-side of green and pink Stanley cups against backdrops in the same colors.
Target and Stanley released a "Wicked" collection.

Target

Is the Stanley water bottle over? A Gen Z trend forecaster thinks so.

Tech Insider : Economy
A stanley 40oz cup with straw
The Stanley 40oz straw Quencher, perhaps becoming uncool soon.

Katie Notopoulos / Business Insider

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