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Twitter staff are helping to remove bird logos at its HQ for the X rebrand, but one reportedly broke apart and is still there

Tech Insider
A worker dismantles at Twitter's sign at Twitter's corporate headquarters building in San Francisco
The sign at Twitter's San Francisco headquarters began being dismantled on Monday.

REUTERS/Carlos Barria

Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'

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A worker dismantles at Twitter's sign at Twitter's corporate headquarters building in San Francisco
The sign at Twitter's San Francisco headquarters was dismantled on Monday.

REUTERS/Carlos Barria

Elon Musk pushed for PayPal's website to be rebranded as X.com more than 20 years ago, but focus groups reportedly thought it sounded like a porn website

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Elon Musk posing for a photo in a questioning manner in front of a space-themed background.
Elon Musk wanted to rebrand PayPal as X.com decades ago.

Britta Pedersen/Getty Images

Elon Musk wants you to call a tweet an 'x' as Twitter rebrands

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Elon Musk, Twitter
Twitter is rebranding to the X "everything app" that owner Elon Musk wants to build.

Getty Images

Elon Musk says its X logo design, which was submitted by a fan, will be refined after some users mocked it

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An effigy of Elon Musk is seen on a mobile device with the X and Twitter lgoso in the background in this photo illustration on 23 July, 2023 in Warsaw, Poland.
Elon Musk with the X and Twitter logos in the background.

Jaap Arriens/NurPhoto via Getty Images

People are comparing Elon Musk's rebranding of Twitter to X with a cringe pitch from Kendall Roy in 'Succession'

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Elon Musk clasps his hands together while wearing a suit at the VivaTech conference, and Kendall Roy from 'Succession' wearing a baseball cap
Elon Musk and Kendall Roy.

Chesnot/Getty Images; Macall B. Polay/HBO

Twitter just announced the death of the little blue bird by projecting its new logo onto its San Francisco headquarters in the middle of the night

Tech Insider
A Twitter logo is seen with X and Twitter logos in the background in this photo illustration on 23 July, 2023 in Warsaw, Poland.
Twitter just announced the death of the little blue bird by projecting its new logo onto its San Francisco headquarters in the middle of the night.

Jaap Arriens/NurPhoto via Getty Images

Elon Musk plans to rebrand Twitter as 'X' — an idea that harkens back to the CEO's early days when he was ousted from PayPal

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Peter Thiel and Elon Musk holding Visa credit cards
Peter Thiel, left, and Elon Musk, right, hold VISA credit cards branded with the X.com company logo on October 20, 2000.

Paul Sakuma/AP

Elon Musk says he plans to boot the Twitter brand and 'bid adieu' to 'all the birds'

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elon musk twitter
Elon Musk owns Twitter.

Getty Images

Elon Musk further teased his ambition to turn Twitter into an 'everything app' with a cryptic tweet a week after the company merged into X Corp

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elon musk twitter
Elon Musk and the Twitter logo.

Getty Images

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