Tech Insider : Style
A side-by-side of a bride and groom holding hands in a field and the same groom hugging his bride from behind.
Adrian Bradley wore a vintage wedding dress she bought at a thrift store.
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Millenials are growing tired of the
Millennials are growing tired of the "sad beige" aesthetic.
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a woman opening gifts
Jillian Pretzel saved hundreds by shopping secondhand for Christmas.
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Gen Z's spending power is growing, and the retail industry is taking note. The cohort is staying up to date with fashion trends through TikTok, thrift stores, and dupes.

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Men's clothing in a Goodwill thrift store
Racks of men's clothing at a Goodwill store in the US.