I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy

Tech Insider
Photo collage featuring Marcus Collins, Beyoncé, a laptop, and three little bees representing the Beehive
Marcus Collins oversaw Beyoncé's digital ads and social media for a year.

Marcus Collins; Kevin Mazur/Getty Images for Parkwood; Alyssa Powell/BI

Bey and Tay save the movies! AMC says 'literally all' of its Q4 revenue growth was from their concert films.

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side-by-side of taylor swift and Beyonce on stage during tours
Taylor Swift during her Eras tour (left), and Beyonce during her Renaissance tour (right).

Don Arnold/TAS24, Kevin Mazur/Getty Images

Meet Luar, the designer clothing brand that got Beyoncé to attend New York Fashion Week

Tech Insider : Style
Raul Lopez at his Laur runway show during New York Fashion Week 2023.
Raul Lopez at his Luar runway show during New York Fashion Week 2023.

WWD/Getty Images

The Beyhive was right: Verizon's cryptic teasers led to a Beyoncé Super Bowl ad

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Beyonce singing onstage in a mini dress with flowing sleeves and metallic elements. She is singing in front of a microphone stand with her hands waving in the air.
Beyonce wearing Iris van Herpen in Amsterdam, Netherlands on June 17.

Kevin Mazur/WireImage for Parkwood

Live events became a status symbol in 2023

Tech Insider : Economy, Economy
beyonce renaissance tour
Beyoncé performs during the Renaissance World Tour on May 10, 2023 in Stockholm, Sweden.

Kevin Mazur/Getty Images for Parkwood

Gen Z and millennials powered a massive live-events comeback that will carry into more concerts and travel next year

Tech Insider : Economy, Economy
Taylor Swift fans and the Eras tour in Denver on July 14.
"Swifties" are seen at the Denver Eras Tour concert on July 14.

Grace Smith/MediaNews Group/The Denver Post via Getty Images

Star Tours' New Adventures Could Add Ahsoka and Mandalorian Destinations Next Year

Gizmodo

Season of the Force at Disneyland is returning to Disney Parks next year—and a beloved Star Wars ride will likely be getting an upgrade as part of the Star Wars attraction and experiences takeover, which annually brings new overlays,

Beyoncé's net worth is more than half a billion dollars. Here's how she earns and spends her fortune.

Tech Insider
Beyoncé performs onstage during the
Beyoncé onstage during the Renaissance World Tour in Kansas City, Missouri.

Kevin Mazur/Getty Images

The economy's safety net could soon disappear and send us tumbling into a recession

Tech Insider : Economy, Economy
A discarded credit card
A discarded credit card.

Gary Coronado/Getty Images

Taylor Swift and Beyoncé won't prop up the US economy much longer, with Americans' COVID-era savings running dry

Tech Insider : Economy, Economy
Taylor Swift performs onstage for the opening night of
Taylor Swift performing onstage in Glendale, Arizona on the opening night of "The Eras Tour".

Kevin Winter/Getty Images

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