The rise and fall of Olaplex

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Olaplex
The phase-out of lilial affected Olaplex's No. 3 hair mask.

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Olaplex's CEO, who once said hair loss complaints are 'sadly, a fact of life in our industry,' steps down

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JuE Wong wears a teal dress and speaks at a podium in 2015.
JuE Wong, the CEO of Olaplex, is stepping down.

Cindy Ord/Getty Images for T.J. Martell

Olaplex is losing favor with its most critical ambassadors – hairstylists

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An Olaplex shampoo bottle.
Olaplex's sales continued to plunge during the company's second quarter, led by lower sales at hair salons.

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Olaplex is losing top employees as it faces falling sales and a hair-loss lawsuit

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An Olaplex shampoo bottle.
Olaplex employees, including two C-suite executives, have left the brand over the past several months.

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3 things plaguing Olaplex that have nothing to do with the hair loss lawsuit

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An Olaplex shampoo bottle.
Olaplex faces multiple challenges, from fending off competitors to getting more stylists to recommend its products to customers, TD Cowen analysts say.

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Another 70 Olaplex customers just joined the hair-loss lawsuit against the trendy hair care brand

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An Olaplex shampoo bottle.
Dozens of plaintiffs have joined an ongoing injury lawsuit against the popular hair care brand Olaplex.

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Olaplex sales plunge as the trendy hair care brand faces growing competition and a lawsuit

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An Olaplex shampoo bottle.
Olaplex's quarterly results were a disappointment, the company's executives said Tuesday.

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Olaplex CEO says hair loss complaints are 'sadly, a fact of life in our industry' as she's slammed with a new lawsuit and PR nightmare

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JuE Wong wears a teal dress and speaks at a podium in 2015.
JuE Wong, the CEO of Olaplex, defended the hair care company in a LinkedIn post on Thursday as it faces a lawsuit from users.

Cindy Ord/Getty Images for T.J. Martell

Olaplex fights back against lawsuit accusing the buzzy brand of causing hair loss

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An Olaplex shampoo bottle.
Olaplex is facing a new lawsuit over its hair care products.

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Olaplex hit with lawsuit by customers accusing the buzzy brand of causing hair loss, downplaying complaints

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An Olaplex shampoo bottle.
Olaplex has been hit with a customer lawsuit in California.

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