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The holiday season is upon us and that means you’ll be looking for things to do with your friends and family. Sure, you could sit around and binge something, but it’s always nice to get out of the house and do something. Something like going to the movies!
What happens when movie theaters slash ticket prices drastically for one day only? Apparently, people turn out in droves.
The biggest complaint about seeing a movie in theaters these days is that it’s too damned expensive. And for 364 days in a year, that’s true.
Jonathan Wiggs/The Boston Globe via Getty Images
AMC Theatres is backtracking on increasing its prices for some seating options after the company realized it didn’t make a difference for customers. The company launched a price upcharge at select theaters earlier this year, charging customers more money for “preferred” seating.