The marketplace of the internet has turned into a game of Russian roulette as platforms providing everything from household goods to airline tickets are becoming less trustworthy with the rise of fake reviews. Now, the heavy hitters of online commerce are joining forces to put an end to fake reviews.
Amazon is rolling out a new generative AI tool that will summarize customer reviews for each product, the company announced Monday. Instead of sifting through hundreds, possibly thousands of personalized reviews, the AI-powered tool will sum up the most frequently mentioned product features and customer opinions that…