Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.

Tech Insider
Lyft CEO David Risher standing in front of a gray wall with a white Lyft logo behind him.
Lyft, whose CEO David Risher is pictured, is introducing in-app ads, following a similar move by Uber earlier this year.

Michael Liedtke/The Associated Press

Uber reported its first quarterly profit ever this week. Here's a look at how it got there.

Tech Insider
Uber CEO Dara Khosrowshahi
Uber CEO Dara Khosrowshahi.

Philip Pacheco/AFP via Getty Images

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