PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

Tech Insider
Mark Grether, svp PayPal Ads.
Mark Grether helped build Uber Ads into a $1 billion business. Now he wants to grow PayPal's ad business.

PayPal

Dick's says its youth sports app will bring in $100 million this year

Tech Insider
view behind the plate of a little league baseball game
A Little League game in Deptford, New Jersey.

AP Photo/Dan Gelston

WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers

Tech Insider
image spread headshots of Lauren Johnson, Kristi Argyilan, Glen Conybeare, and Erin Foxworthy
From left: Lauren Johnson, senior advertising reporter at Insider, Kristi Argyilan, senior vice president at Albertsons Media Collective; Glen Conybeare, executive lead of retail media at IPG Media Brands; Erin Foxworthy, industry principal of agencies and advertisers at Snowflake Inc.

Insider Studios

The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV

Tech Insider
Grocery store shopping
Woman looking at prices during inflation while doing shopping in supermarket.

Getty Images

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