"Don't run too fast" – the best advice Delta CMO Alicia Tillman received

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Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

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How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

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Why "deployment of AI is top of mind for everybody," according to IBM's Jonathan Adashek

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Have the patience to slow down first before moving faster later – the best advice Lego's Julia Goldin received when she became CMO

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How the CMO role has evolved, according to Haleon's Katie Williams

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Authenticity to oneself and one's brand are they keys to success, says Aba Blankson, CMO of NAACP

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"Go bold. And when you think you're being bold, go even bolder." The best advice Moira Gilchrist of PMI received.

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AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

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Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

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Track with a business person running uphill on a looped section of the track

Joey Guidone for BI

The role of chief marketing officer has never been more complex than it is today.

Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

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