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Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire
Tue, 06/25/2024 - 13:31
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Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade
Tue, 06/25/2024 - 10:15
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CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working
Tue, 06/25/2024 - 09:18
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The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried
Tue, 06/25/2024 - 08:32
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Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.
Tue, 06/25/2024 - 07:57
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Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Tue, 06/25/2024 - 07:44
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Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans
Mon, 06/24/2024 - 19:42
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"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.
Mon, 06/24/2024 - 19:24
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ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer
Mon, 06/24/2024 - 18:55
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CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
Mon, 06/24/2024 - 18:48
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