The Kate Middleton-approved brand Me+Em is expanding to the US. I visited its NYC flagship and saw why the royals love it.

Tech Insider : Style
A side-by-side of Kate Middleton and a woman in front of a store.
A reporter checked out one of Kate Middleton's go-to stores.

Jordan Pettitt-WPA Pool/Getty Images/Samantha Grindell/Business Insider

Gen Zers are spending hundreds of dollars on dirty sneakers, and parents are shocked

Tech Insider : Style
Sparkly golden goose sneakers
Golden Goose sneakers are having a comeback thanks to Gen Z.

Jeremy Moeller/Getty Images

Photos show Jeff Bezos' style glow-up over 30 years, from bookish businessman to a Vogue photo shoot and the Met Gala

Tech Insider : Style
Jeff Bezos poses with a book in an Amazon warehouse in Seattle, Washington, on January 1, 1997.
Jeff Bezos poses with a book in an Amazon warehouse in Seattle, Washington, on January 1, 1997.

Paul Souders/Getty Images

We asked ChatGPT to analyze Mark Zuckerberg's style. Here's what the bot said he should change.

Tech Insider : Style
Mark Zuckerberg
Mark Zuckerberg has been attracting some sartorial attention during his public appearances.

Jeff Bottari/Getty Images

How Hoka became a billion-dollar brand by selling comfort

Tech Insider : Style

Hoka was founded a little over a decade ago and is already worth more than $1 billion. We explore the shoe's design and what makes the brand stand out from its competitors.

The fall of Gucci was inevitable

Tech Insider : Style
Gucci Black Leather Princetown Women's Slipper with Lamb Wool displayed as fragmented bars on a split background with Gucci Store and flowers
Gucci — recently one of the world's hottest brands — has faced headwinds, with falling sales and a diminishing reputation.

Gucci; Kyodo News via Getty Images; Alyssa Powell/BI

A clothing designer says Taylor Swift wearing her skort was the 'ultimate karma' against brands that have ripped her off

Tech Insider : Style
Taylor Swift performs at the Eras Tour in Singapore.
Taylor Swift performs at the Eras Tour in Singapore.

Ashok Kumar/Getty Images

Billionaires like Mark Zuckerberg and Bill Gates have transitioned to their spring looks

Tech Insider : Style
Composite image of Mark Zuckerberg, Larry Ellison, and Bill Gates
Business Insider spoke with style experts to learn what the elite are wearing this spring.

Getty Images

Inside the minds of 4 Hermès bag collectors

Tech Insider : Style
A woman's arm filled with Birkin bags

Chicjoy, Iuliia Bondar/Getty, Tyler Le/BI

  • Hermès is having a moment — especially its Birkin and Kelly handbags.
  • Speaking with Business Insider, collectors and experts explained why they love them.
  • Each said they appreciated the bags' high-quality craftsmanship and practicality.

Hermès is having a moment.

Gen Zers and millennials love Cartier watches, with a few differences

Tech Insider : Style
Influencer Tugba Kement wears a Cartier Panthère watch.
A Cartier Panthère watch.

Jeremy Moeller/Getty Images

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