Taylor Swift unknowingly inspired a startup brand to make a luxury friendship bracelet. Now, it's her signature accessory.

Tech Insider : Style, Business
Travis Kelce and Taylor Swift at the 2024 AFC Championship Game.
Taylor Swift wearing a diamond tennis bracelet from Wove at the AFC Championship game.

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The Kansas City Chiefs' diverse playbook may be getting even more new plays — courtesy of Taylor Swift

Tech Insider : Sports, Sports
Travis Kelce and Taylor Swift following the NFL Super Bowl at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (
Travis Kelce and Taylor Swift .

Michael Owens/Getty Images

Travis Kelce says he told himself 'don't drop the baby' while carrying Taylor Swift onstage at the Eras Tour

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Taylor Swift is joined onstage by Travis Kelce during The Eras Tour at Wembley Stadium in London.
Taylor Swift is joined onstage by Travis Kelce during The Eras Tour at Wembley Stadium in London.

Gareth Cattermole/TAS24 via Getty Images

Taylor Swift bringing Travis Kelce onstage is the most Swiftian thing she could have done

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Taylor Swift and Travis Kelce
Taylor Swift and Travis Kelce have been dating for nearly a year.

Gareth Cattermole/TAS24/Getty, Tyler Le/BI

A complete timeline of Taylor Swift and Travis Kelce's relationship

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travis kelce taylor swift
Travis Kelce and Taylor Swift.

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Taylor Swift brought a tuxedo-clad Travis Kelce to the stage during London Eras Tour show

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Taylor Swift is joined onstage by Travis Kelce (R), during
Taylor Swift is joined onstage by Travis Kelce during The Eras Tour at Wembley Stadium in London.

Gareth Cattermole/TAS24 via Getty Images

The most important advancement in AI is making Travis Kelce pregnant

Tech Insider
Artistic image of a simulated pregnant Travis Kelce

Rachpoot/Bauer-Griffin/GC Images; iStock; Rebecca Zisser/BI

Taylor Swift's 53 seconds of airtime during the Super Bowl was worth about $12.4 million

Tech Insider : Sports, Economy
Taylor Swift at the Super Bowl
Taylor Swift cheering during the Super Bowl.

Ezra Shaw/Getty Images

Why is Travis Kelce so concerned about my credit score?

Tech Insider : Economy, Sports, Sports
Photo collage featuring Travis Kelce, the tight end for the Kansas City Chiefs (87), along with a credit score range icon with an arrow on red.
Travis Kelce has partnered with Experian, the credit bureau, on a weird new ad campaign that encourages people to check their credit score.

Scott Winters/Icon Sportswire via Getty Images; Alyssa Powell/BI

Taylor Swift did something the football world thought was impossible: She made the NFL even more popular in the US

Tech Insider : Economy
Taylor Swift
Taylor Swift at a Kansas City Chiefs football game.

Jason Hanna/Getty Images

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