When Taylor Swift swings by, the financial boost could be almost as big as hosting the Super Bowl, says Bank of America

Tech Insider : Economy, Economy, Sports
taylor swift eras tour
Taylor Swift performs on the "Eras" tour.

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American Airlines names flight from Kansas City to Las Vegas '1989' in nod to Taylor Swift after Chiefs win

Tech Insider
Taylor Swift performs onstage during
Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at SoFi Stadium in Inglewood, California.

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Taylor Swift enjoyed time at Chiefs game in Buffalo a day after a man may have attempted to break into her New York townhome

Tech Insider
Taylor Swift in a red hat and beige jacket
Taylor Swift arriving at Highmark Stadium to watch the AFC division playoff game between the Buffalo Bills and the Kansas City Chiefs on Sunday.

Jeffrey T. Barnes/AP

Taylor Swift is pushing Kansas City into its 'golden era'

Tech Insider : Economy, Economy
taylor swift kansas city chiefs game
Taylor Swift at Arrowhead Stadium on October 22, 2023.

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This is what everyone was Googling this year, from Travis Kelce and 'The Last of Us' to 'Barbenheimer'

Tech Insider : Sports
A photo of Travis Kelce (left) and Pedro Pascal
2023 was a big year for news, sports, and entertainment. Google Trends just revealed some of the hottest topics of the year with data on the most searched terms.

Patrick McDermott/Getty Images and FilmMagic/FilmMagic for HBO

Taylor Swift has made Kansas City her new stomping ground — and local shops say business is booming

Tech Insider : Economy, Economy
A fan holds up a sign in reference to Taylor Swift and Travis Kelce at a Chiefs game.
A fan holds up a sign in reference to Taylor Swift and Travis Kelce at a Kansas City Chiefs game.

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Dating rumors around Taylor Swift and Travis Kelce have gotten so out of hand that even a top White House official was asked about the pair

Tech Insider : Politics, Economy
Travis Kelce, left, and Taylor Swift, right, at Arrowhead Stadium.
Travis Kelce, left, and Taylor Swift, right, at Arrowhead Stadium.

Denny Medley/USA Today/Reuters; Jason Hanna/Getty Images

Fans spotted a Taylor Swift-themed easter egg during the 'Sunday Night Football' stream on YouTube — but you had to pause to see it

Tech Insider
Taylor Swift holding up a hand-heart during the
Though many celebrities have used the hand-heart symbol, the gesture is ultimately synonymous with Taylor Swift.

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It's Taylor Swift's economy. We're all just living in it.

Tech Insider : Economy, Economy
Taylor Swift
Taylor Swift at a Kansas City Chiefs football game.

Jason Hanna/Getty Images

Travis Kelce could earn millions more thanks to the Taylor Swift effect, as experts say he could double or triple endorsement paydays

Tech Insider : Sports
Taylor Swift, Travis Kelce
Taylor Swift cheered on Travis Kelce in Kansas City on Sunday. The moral support could add millions to his pockets.

David Eulitt/Getty Images

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