Tesla cofounder's advice to EV startups: Don't try to be Tesla

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Martin Eberhard says EV startups need to stop trying to be like Tesla and find their own market.
Martin Eberhard has some simple advice for EV companies: Don't try to beat Tesla by competing head-on with similar cars.

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Traditional automakers have one huge leg up on EV startups: A nationwide network of shops ready to service cars

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A Tesla showroom and service center, in Burbank on Friday, Sept. 4, 2020 in Burbank, CA.
As EV startups like Rivian get more cars on the road, the question is whether they'll find the same success servicing their vehicles as Tesla has.

Kent Nishimura / Los Angeles Times via Getty Images

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