This story was originally published by Grist. Sign up for Grist’s weekly newsletter here.
This story was originally published by Grist. Sign up for Grist’s weekly newsletter here.
Levi Strauss CEO Chip Bergh is telling consumers to wear their jeans in the shower when they’re in dire need of being washed, or better yet he says, just a spot clean will do. Bergh reasons that circumventing the washing machine will benefit the environment and make your Levi’s last longer.