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I went to Vuori's first New York store, and I don't get the hype

Sat, 10/14/2023 - 05:47

composite image: left side is the Vuori store, right side is the author trying on clothes — I tried on clothes at Vuori to see why the company was winning over venture capitalists.
Jennifer Ortakales Dawkins/Insider

Retail, vuori, active-wear, Athleisure, softbank, direct-to-consumer

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