Welcome to the 'treat yourself' economy — where skincare and long hair rule

Tech Insider : Economy, Economy
Two women carry several shopping bags
Retail sales and personal spending have been up in recent months.

OLI SCARFF/AFP via Getty Images

Don't let 'upflation' fool you into spending more on beauty products

Tech Insider : Economy, Economy
A shelf in a store with personal care products like shampoo, deodorant, and more.
Prices for personal care items have trailed overall inflation since 2020, despite new upflated razor and shampoo products.

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Deodorants are the big winners of the return to office movement

Tech Insider
unilever products
Consumer goods giant Unilever reported strong deodorant sales in the third quarter of 2023.

Photo by Priyanka Parashar/Mint via Getty Images

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