The future of sports is the Pop-Tarts Bowl, where a live toaster pastry obsessed with its own consumption was toasted on-air and devoured by the victors

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Pop tarts bowl
The Pop-Tarts mascot is lowered into a toaster following the 2023 Pop-Tarts Bowl between the Kansas State Wildcats and the NC State Wolfpack at Camping World Stadium on December 28, 2023, in Orlando, Florida.

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