Gizmodo

As a company that wants to make money, Roku wants you to watch as many ads as possible. That’s not currently possible when you exit Roku’s streaming player and do something like play a game on the Nintendo Switch or watch a show on your Apple TV. But if the company gets its way, this may cease to be a problem one day,…

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Gizmodo

Roku doesn’t want you to consider it the “budget” TV brand you find at all-you-can-shop brick-and-mortar stores like Wal-Mart or Target. The company wants a piece of that premium TV pie, even as it already reigns as the top TV streaming platform for the U.S. and Canada.