Red Lobster's fall is a case study on how to kill a business

Tech Insider : Business

Once a seafood powerhouse in America, Red Lobster is bankrupt and shutting down dozens of restaurants. Is Wall Street to blame?

I tried Red Lobster's $30 endless shrimp for the first time. I see why the deal might have contributed to the chain's bankruptcy.

Tech Insider
the author and the red lobster endless shrimp
I tried Red Lobster's endless shrimp promotion and thought it was an excellent deal — but could see why it proved disastrous for the chain.

Erin McDowell/Business Insider

Red Lobster's owner once said the business left such a 'big scar' on him that he had to 'stop eating lobster'

Tech Insider
A Red Lobster restaurant in in Times Square in New York.
Seafood chain Red Lobster said in a statement on May 19, 2024 that it had filed for Chapter 11 bankruptcy.

Richard Levine/Corbis via Getty Images

Red Lobster bought a lot of shrimp from its Thai owner. Now, the new CEO is investigating.

Tech Insider
A shrimp on a fork.
Red Lobster's unlimited-shrimp promotion cost the company millions.

Hollis Johnson/Business Insider

The demise of Red Lobster is a perfect case study in how to kill a business

Tech Insider
The Wall Street bull about to eat a Red Lobster logo
Sure, Endless Shrimp turned out to be a horrible idea, but the problems at Red Lobster are much deeper than one bad promotion.

iStock; Adobe Stock; Rebecca Zisser/BI

Red Lobster followed up its endless shrimp fiasco with another stunt: all-you-can-eat lobster

Tech Insider
Red Lobster
The Times Square Red Lobster restaurant.

Keith Bedford/Reuters

Subscribe to endless-shrimp