The Apple 'crush' ad for the new iPad wasn't bad, actually

Tech Insider
a squishy ball being crushed for an Apple ad
A stress ball gets crushed by a hydraulic press in Apple's latest ad. Yes, it was shocking to some, but the backlash was extreme.

Apple

Apple's iPad ad literally crushes all the things we hold dear — and it's making people sad and mad

Tech Insider
tim cook smiles as products are crushed.

Justin Sullivan/Getty Images; Apple; Chelsea Jia Feng/BI

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