Tech Insider
a squishy ball being crushed for an Apple ad
A stress ball gets crushed by a hydraulic press in Apple's latest ad. Yes, it was shocking to some, but the backlash was extreme.

Apple

  • Apple's "crush" ad for the new iPad Pro drew a massive backlash.
  • The company apologized, saying it "missed the mark," and pulled the ad from TV.
  • But seriously, folks ... it's just an iPad ad. 

There's been a huge backlash to the ad Apple put out this week to promote its updated iPads. In the ad, a hydraulic press squishes a piano, a trumpet, books, paint cans — and then reveals the new iPad Pro.

Tags
Tech, culture, Advertising, apple, advertisting, ipad, tim-cook, apple-ipad, apple-ipad-pro, ipad-pro, new-ipad-pro
Source
The Apple 'crush' ad for the new iPad wasn't bad, actually