Behind the EV price war is an all-out battle for the future of customer loyalty in the car business — and it could mean more discounts on the horizon

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2021 Ford Mustang Mach-E.
2021 Ford Mustang Mach-E.

Tim Levin/Insider

You don't need an electric vehicle with a long range — buy one you can afford instead

Tech Insider
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Electric cars are too expensive because Americans insist on having more car than they need

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Pickup truck
US car-buyers love their trucks and SUVs, but they don't love the prices of electric ones.

Joe Raedle/Getty Images

An EV pricing war could be just what electric car-makers — and buyers — need right now

Tech Insider
2021 Ford Mustang Mach-E.
The pricing battle that the industry is seeing between Tesla and Ford might be good for automakers' $1.2 trillion push into electrification through 2030.

Tim Levin/Insider

Tesla and Ford's EV price cuts make no sense, but Elon Musk has the edge over his rivals due to scale, Bank of America says

Tech Insider : Business
elon musk hands up
Tesla CEO Elon Musk.

Robyn Beck/AFP/Getty Images

Don't expect price cuts on GM's $100,000 electric Hummer, despite EV discounts from Tesla and Ford

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2023 GM Cadillac Lyriq start of production
GM said Tuesday it won't respond to the recent EV price cuts from Tesla and Ford.

JD Adams for General Motors

Nissan has a plan for used Leaf batteries: powering buildings

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2021 Nissan Leaf.
Nissan and startup Relyion just announced a partnership to repurpose old Leaf batteries.

Nissan

Elon Musk met senior Biden officials to discuss working together to ramp up EV production

Tech Insider
A diptych of President Joe Biden and Elon Musk
Elon Musk met with two senior Biden advisors.

Samuel Corum/Getty Images, Taylor Hill/Getty Images

Lucid spikes 98% on speculation Saudi investment fund may buy out remaining stake in the EV maker

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Lucid Air
Lucid Air

Lucid Motors

These are the 11 cheapest electric cars you can buy in 2023

Tech Insider
The 2023 Kia Niro EV.
Electric cars are pretty expensive, but a handful of EVs don't have to break the bank.

Kia

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