I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers.

Tech Insider
spongebob squarepants holding plate of krabby patties and krabby patty kollab from wendys
Wendy's new "SpongeBob SquarePants" collaboration features a new burger and pineapple shake.

Paramount/Nickelodeon; Erin McDowell/Business Insider

Subscribe to spongebob