I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers.

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spongebob squarepants holding plate of krabby patties and krabby patty kollab from wendys
Wendy's new "SpongeBob SquarePants" collaboration features a new burger and pineapple shake.

Paramount/Nickelodeon; Erin McDowell/Business Insider

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