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- Kim Kardashian's shapewear brand, Skims, launched a campaign with stars of "The White Lotus."
- Engagement on the post has outpaced the typical response from fans.
- A marketing professor outlined why the campaign works and what entrepreneurs can learn from it.
About six weeks after season two of "The White Lotus" concluded, the fan-favorite actors Simona Tabasco and Beatrice Grannò were featured in a lingerie campaign for Kim Kardashian's shapewear brand, Skims.