The power of passions: Tapping into consumers' emotional bonds

Tech Insider
Two friends laughing and jogging together outside
Wellness is the second highest-rated passion among consumers, according to a survey by Mastercard.

The Good Brigade/Getty Images

What Kamala Harris and Donald Trump's music choices say about the 2024 race

Tech Insider : Politics
A composite image of Kamala Harris and Donald Trump dancing
Vice President Kamala Harris and former President Donald Trump have picked walk-up songs that underline their campaign's themes.

Kent Nishimura/Getty Images; Alex Wroblewski/AFP via Getty

Kamala Harris' campaign strategy includes calling Trump's camp 'weird.' It could work, campaign experts say.

Tech Insider : Politics
A crowd of people holding Kamala signs.
Vice President Kamala Harris has so far been able to energize the Democratic base in part with a new campaign strategy that involves calling Donald Trump and his team "weird," "old," and "creepy."

Kayla Wolf/AP

Biden is hiring a meme manager and is willing to pay up to $85,000

Tech Insider : Politics
President Joe Biden's 2024 campaign is hiring a manager to handle partnerships with meme pages.
President Joe Biden's campaign is hiring a manager to handle partnerships with meme pages.

Boston Globe/Getty Images

Obama and Clinton are joining Biden for an all-hands-on-deck effort to defeat Trump

Tech Insider : Politics
Joe Biden and Barack Obama
President Joe Biden greets former President Barack Obama during a 2022 midterm campaign rally in Philadelphia.

Patrick Semansky/AP

Ron DeSantis keeps talking about blowing up The Bahamas

Tech Insider : Politics
Ron DeSantis
Republican presidential candidate Ron DeSantis addresses attendees during a campaign event in Rochester, New Hampshire.

AP Photo/Charles Krupa

Ron DeSantis has been described as having the 'personality of a piece of paper.' That can be fixed, etiquette and dating experts say.

Tech Insider : Politics
Ron DeSantis looking away while shaking someone's hand.
Florida Gov. Ron DeSantis greeting residents at a Fourth of July parade on July 4, 2023, in Wolfeboro, New Hampshire.

Andrew Lichtenstein/Corbis via Getty Images

Sen. Ron Johnson repaid himself $400,000 in old campaign loans days before saying he had 'no intentions of doing that'

Tech Insider : Politics
Sen. Ron Johnson, seen here at a recent press conference, says he won’t seek to recoup $8.4 million in personal loans from his campaign — even though he legally could.
Sen. Ron Johnson, seemed to indicated in May that he would not seek to recoup the old loans he'd made to his own campaign.

Chip Somodevilla/Getty Images

Someone donated $400,000 to save an apartment that an artist spent 33 years filling with bizarre works including a lion's head fireplace

Tech Insider
The lion's head fireplace, with large teeth
Ron Gittins spent 33 years transforming his apartment into a bizarre fantasy world.

Saving Ron's Place

Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing

Tech Insider
Kim Kardashian
Kim Kardashian's Skims campaign includes two stars from "The White Lotus."

Jordan Strauss/Associated Press

Subscribe to Campaigns